Impact
Challenges
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Declining User Engagement and Satisfaction
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Low Conversion rate
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Platform to find funding for best startups
Solution and Key Metrics
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Conversion rate increased by 100%.
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Increased in engagement of Startupsphere by 13%.
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User Satisfaction 4.4 stars
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New Revenue stream with Marketplace launch
Estimated Revenue Calculation:
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User Engagement Rate: If 2,500 users visit monthly and 5% click on a paywalled plan, that’s 125 users interacting with paywalls.
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Investor Conversion Rate: Assuming a 20% conversion rate, 25 users proceed with payment.
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Paywall Fee: If the fee is $10 per access, the estimated revenue is:
25 users × $10 = $250 per month
$3,000 annually from paywalled business plans.
Revenue Growth Projection: -
Future enhancement
Premium Plan Feature: If 20 startups per month opt to pay $50 to feature their plans, that adds:
20 × $50 = $1,000 per month
$12,000 annually from featured plans.
Justification with Metrics:
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Conversion Rate (20%) – Consistent with industry standards for paywalled content.
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Click-Through Rate (5%) – Represents user interest in high-ranking business plans.
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Revenue Growth Potential: If user engagement increases or the paywall fee is optimized, revenue could scale further.
The marketplace helped the company make money by:
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Charging a 0.9% Fee on Fundraisers – Every time a startup raised funds on the platform, the company earned 0.9% of the transaction.
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Earning from Popular Business Plans – using paywall Startups could pay to feature their business plans, helping them get more attention while bringing in extra revenue for the company.
Additionally, the new marketplace boosted StartupSphere’s engagement score by 15%, driving more activity and interactions on the platform.
Product Design
Hi,
I am Vidhi Sanghvi
An Architect turned Product Designer located in Bay Area.
Specialized in creating user-friendly responsive designs driven by Data and Research. Passionate about designing AI-driven and AR/VR mobile and web applications
An Architect turned Product Designer located in Bay Area.
Specialized in creating user-friendly responsive designs driven by Data and Research. Passionate about designing AI-driven and AR/VR mobile and web applications
What employers say about me
My Role
UX/UI Designer
Tools Used
Figma/Photoshop
The Team
1-UI Engineer
1-UX Designer
Duration
My Key Contribution
Concept Ideation
Competitive Analysis
Prototyping
Interaction Design
1 week
Process
Learn
Market Research
Define
Persona Building
Brainstorming
Ideating on possibilities of new features
Future scope
Future enhancement features.
Hi there, thanks for taking time to know me. I'm Vidhi, a former Architect now turned Product Designer located in the San Francisco Bay Area.Ever since I was young, I've had a natural curiosity for design, amplified by my family's background in designing, architecture, and civil engineering.Following my 5-year Bachelor's degree in Architecture, I spent 4 years gaining professional experience in architectural design.
Architecture | Product Designer
I believe Architects and Product designers share a common goal of creating experiences that are functional, user-friendly, and tailored to the needs of the people who will engage with their designs. While architects focus on physical spaces, Product designers work with the digital spaces, but both disciplines involve understanding human behavior and designing with user-centricity in mind.
Blending my architectural foundation with UX design principles, my goal is to craft user experiences that bring joy and enrich lives, anchoring my professional journey as a UX Designer in the Bay Area.
Defining the Problems
Armed with insights about senior citizens, I shifted focus to identify targeted concerns. Building upon empathy map observations, I delved deeper to comprehend their obstacles, crafting POV statements and HMW questions to guide my brainstorming effectively.
How Might We?
How might we help them seek trustworthy assistance for their daily chores ?
How might we help to eradicate loneliness and help them connect to the community ?
How might we help them learn new skills ?
"Two gold medals and an excellence certificate – my shelves are starting to feel like the winners' podium at an architectural Olympics!"
"Trying to catch me? Good luck – you'll find me blending in with nature, hiking with leaves in my hair and flowers in my lens!"
"Being a jury member for architecture students is like entering a world of creative chaos, where i help them solve a design problems .
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Let me introduce my world when I am not Designing
"I've got more hobbies than a squirrel has nuts – get ready for an entertainment extravaganza!"
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...it's time for me to leave my mark. So take a seat, unwind, and fasten your seat belt.
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"I've mastered the art of juggling brushes and resin, creating masterpieces that are as colorful as my attempts to keep the studio clean!"
"I'm not just an architect; I'm a secret caricature artist and e-invite wizard – turning faces into wonderful sketches and parties into digital fiestas!
"Bringing smiles and good vibes: I swapped blueprints for heart prints by serving in an NGO – call me the architect of happiness!"
My Story
2024
Designing AI and AR/VR based Applications
Rangam | Univenture studios | Upview.ai | Think round
While working with these companies I've learned to adapt quickly. Startups move fast, so I've learned to be flexible and open to change. I have also understood the importance of collaboration as startups thrive on teamwork.
2023
Working with Startups and Organizations
Panpalz | Catch a fire
After relocating from India, I decided to support several startups and non-profits to immerse myself in the culture and gain valuable experience in the USA. Through this experience, I've also learned to be resourceful, finding creative solutions with limited resources.
Upscaling my skills
UC Santa cruz | Google Course in UX Specialization | IDF
When I switched from architecture to product design, I focused on improving my skills. In the constantly changing field of design, I made sure to enhance my abilities by regularly studying with leading universities and programs.
2018-2022
Teearch
Senior Design Architect for Physical world
Teearch
As a senior design architect, overseeing multiple projects and leading a team of 3 architects and 2 engineers, I've honed my ability to understand and meet client needs, collaborate effectively with engineers, and ensure successful
on-site execution. Additionally, navigating government regulations has taught me the importance of attention to detail, working with time and budget constraints. Overall, these experiences have shaped me into a well-rounded professional ready to tackle complex challenges.
Guiding Future Architects: Solving Design Problems with User Needs in Mind
During my journey as Architecture Juror, I had the chance to mentor and evaluate over 50+ architecture students. I guided them in solving design problems and finding the best solutions, emphasizing the importance of designing for the users' needs.
Architecture Jury Member
2013-2018
Bridging Architecture to Product Design
Mumbai University
I sucessfully completed my bachelors in architecture I gained a strong understanding of spatial design, aesthetics, and user-centric principles. I also got good at problem-solving abilities, attention to detail, and proficiency in various design 2D & 3D software. This makes me versatile and quick to learn new software. Overall, my education equips me the skills sets that can be applied to designing products effectively.
Award-Winning Journey: Recognized for Design Excellence and Problem-Solving Skills
On my journey, I was awarded 2 gold medals for Best Design and received multiple Academic Excellence awards for my outstanding performance in designing and solving design problems.
Awards
1995-2013
A Journey from Family Roots to Designing Excellence
I was lucky to be born into a family of Architects and Engineers. Designing runs in our blood – from my grandfather to my younger brother, everyone is involved in the field of designing. As a child, I grew up surrounded by designs and models crafted by my grandfather. I often joined him and my father on site visits, learning from their expertise firsthand. Watching my grandfather solve design problems sparked my own interest in becoming a designer. Since then, designing has been a part of me, driving me to create better solution for users.
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"I have a knack for turning lines and angles into architectural wonders – check out my work and be prepared to be awestruck!
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"I'm on a mission to make collages and illustrations shout 'Hey, thoughts, you're not the boss of me!' while inspiring people with a visual roar."
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Using Google Heart Framework to set goals
More Projects
Unlock your potential, earn your badges, and wear your achievements proudly.
The badges feature is crafted to highlight your accomplishments and milestones, injecting an enjoyable and rewarding dimension into your overall user experience.
Design Process: Exploring Famous Personalities & connecting Traits to Parrot Typology for Badge Achievement
Conducted research on understanding the characteristics of famous personalities and relating them to parrot typology, to find similarities or connections between the unique qualities of famous people and the specific traits that define different types of parrots and then assigning the task for achieving the badges.
Task Accomplished: Explore Your Earned Badges in the Discovered Section for Insightful Recognition.
When users complete a task, they earn a badge showcased in the discovered section, providing users with additional information about their accomplishments.
Let's learn more about badges
Unveiling Additional Badges from Discovered Categaries
Revealing new badges within the discovered categories involves introducing fresh accomplishments and achievements for users to explore.
Hello! I am Jack
Hi,I am Evan
Hi,there I am Jeff
