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Redesigning H&M winter Collection

The initiative to redesign the H&M website with a focus on enhancing user interactivity during online shopping as it is an essential step to create a more engaging and seamless experience.


The website lacks interactivity and is monotonous, hindering user engagement and failing to provide an engaging online experience.

Earlier Design


Elevating Your Online Wardrobe:

Where Every spin is a Stylish Adventure!

`Take a spin - Clothing Carousel` for new winter arrivals designed in Figma. 

This winter collection would be based on user's shopping history and recommendation algorithms, which will engage the H&M users to find new unique styles easily!!


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Enhancing Satisfaction and Brand Loyalty

This approach caters  evolving needs and expectations of online shoppers, ultimately increasing user satisfaction and brand loyalty.

Experience it now 

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