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Redesigning H&M winter Collection
The initiative to redesign the H&M website with a focus on enhancing user interactivity during online shopping as it is an essential step to create a more engaging and seamless experience.
Problem
The website lacks interactivity and is monotonous, hindering user engagement and failing to provide an engaging online experience.
Earlier Design
Elevating Your Online Wardrobe:
Where Every spin is a Stylish Adventure!
`Take a spin - Clothing Carousel` for new winter arrivals designed in Figma.
This winter collection would be based on user's shopping history and recommendation algorithms, which will engage the H&M users to find new unique styles easily!!
Redesign
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