VS Design Studio
Elevating Businesses With Intuitive, Meaningful Experiences
Founded in 2023, VS Design Studio blends my background in architecture with UX expertise to craft designs that are as structured as they are intuitive.
In last couple of years, I’ve helped startups and mid-sized companies reimagine products, elevate user journeys, and drive measurable impact boosting engagement by 40% and building AI-driven tools that simplify workflows.
At VS Design Studio, I transform complexity into clarity, creating human-centered experiences that empower businesses and delight users.
Role
Lead Product Designer
Timeline
6 Months
Tools
Figma | Photoshop | Mix Panel
Introduction
​​Startupsphere is a platform that enables business owners generate effective business plans and seek investments.
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​​​Challenge: While working as the lead designer for StartupSphere, I and my team identified declining user engagement, low conversion rates, and dissatisfaction as key issues.​​
​Solution 1: I designed a personalized and efficient onboarding flow to streamline the business plan creation process.​
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​Solution 2: I developed a marketplace to connect startups with investors, featuring AI-generated business plans to facilitate informed funding decisions.
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Solution 3: I created a dashboard allowing startups to track performance, gain insights, and manage privacy settings.
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Design Outcome: These design enhancements significantly improved user engagement, satisfaction, and introduced new revenue streams for the platform.
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Impact
These design enhancements significantly improved user engagement, satisfaction, and introduced new revenue streams for the platform.
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Conversion Rate
Increase in Conversion Rate
100%
Boost in User Engagement
& Action due to AI onboarding flow
User Satisfaction
Trust and Engagement
4.8
Reflecting a highly positive user experience and strong engagement.
Confidence Score
Improved confidence score of business plan generator
45%
Enhanced AI Accuracy & Trust
Click to view the projects in detail.
Client Feedback & Reviews
I worked closely with Michael Yap, CEO of Univenturestudio, as the primary designer on AI-based products, including StartupSphere.
CEO of Univenture studio
Micheal Yap
Vidhi's work stands out as truly impressive! Her designs are not only innovative but also clean and user-friendly, highlighting her exceptional talent in the field of UX/UI design. Having collaborated with her, I can confidently say she's one of the best in the business. She communicates clearly and efficiently, ensuring that all ideas are understood and implemented smoothly. Working with her is a joy, as she brings a positive energy to the process that makes everything feel seamless and enjoyable.