Problem
Declining User Engagement and Satisfaction
The team of Univenture Studio, noticed that their app had low user engagement and decreasing customer satisfaction.
Overall Conversion Rate after 1 month:
3.04%

Time Range 1 week
Only 3.04% users were retained after using the product for 1 month and the typical retainment of the business owners is 6 months based on time taken to get investors onboard.

Solution
UX Redesign with AI-Powered Onboarding
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Revamp the landing page to make it more user-friendly and engaging.
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Add AI-driven onboarding to personalize the experience for new users, and make it easier to use.
Results
Impact: Boost in Customer Satisfaction
Conversion Rate
Increase in Conversion Rate
Boost in User Engagement
& Action
User Base
User base doubled
2x
Rapid User Adoption & Expansion
Confidence Score
Improved confidence score of business plan generator
45%
Enhanced AI Accuracy & Trust

User Research
Understanding User Interaction and Journey
Understanding User Interaction and Journey
We interviewed 10 business entrepreneurs to understand their experiences with our application, focusing on how they interact with it, key touch points in their user journey, and any challenges or pain points they faced.

User Journey Map
User journey revealed 2 main pain points
After interviews, I developed user journey where the users are interacting with existing product


Brainstorming
Gearing up to find solutions
The insights served as my foundation for understanding the path to finding solutions. Since we were incorporating AI into our product, I decided to explore various books to identify the most accurate design solution for the problem.
"More questions you ask, the more precise and effective the design outcome becomes."

Flow Diagram
Designing a User-Friendly Onboarding Process for Accurate Business Plans

Landing Page
Enhancing Landing Page Engagement for an Exciting Business Plan Experience
Making the landing page interactive and engaging to keep users excited about the business plan generation process.
Before

After

1
Engaging
Adding a Human Touch with a Typing Effect to Build Trust During First-Time Landing Page Visits.
2
Simple & Clean
Removing Extra Shadows and Adjusting Components and Colors for Consistent Look and Feel
3
Modern Look
Introducing Modern Banners to Attract Users and Enhance Signup Appeal
Before

Onboarding Flow
Transforming the modal into an onboarding flow.
I redesigned the traditional pop-up modal into a more structured and engaging multi-step process to guide users through the product.
After


Enhancing User Engagement and Personalization
with AI-Generated Tiles.
Layout-1
Streamlined Experience Through Fewer, More Relevant Options
By providing fewer, more relevant options, users are less likely to feel overwhelmed, leading to a more streamlined and focused experience.


Layout-2
Interactive Tile Generation
The idea is to offer users dynamic tile options after clicking on button of generate ideas and and allowing them to select the most relevant answers, creating a personalized and intuitive decision-making experience.
Layout-3
Dynamic autogenerated Tile and Regenerate System
The goal is to create a dynamic system that uses algorithms to generate tiles displaying relevant options or information. Users can refresh these tiles to receive updated, personalized choices.


Layout-4
Multiselection with Auto-Tiles
Multiselection with auto-generated tiles lets users easily manage multiple items, simplifying the process and enhancing interaction. It improves efficiency and allows users to regenerate tiles for the most accurate results.
A/B Testing and User Journey
Tracking User Journeys Post-Design
After the initial rollout of new designs, we gathered user feedback and tracked their journey.

Insights
AI Onboarding Success
Users Loved the Engaging Landing Page and AI-Powered Onboarding for Seamless Business Plan Creation

Design System
Components
I worked on maintaining design consistency by creating reusable components like buttons, input fields, and checkbox with a cohesive style. This design system ensured uniformity and easy updates as the project grew, preserving the brand's integrity.
Input fields | Checkbox | Progress bar

Buttons

Learnings
What I learned
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​Iterative Improvement: Continuous refinement based on user feedback leads to better results and higher satisfaction.
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Simplicity Matters: Simplifying interfaces and reducing complexity can significantly enhance user satisfaction.
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User-Centric Design: Focusing on intuitive design and minimizing user overwhelm improves efficiency and user experience.
